Product Designer, UX Researcher
Figma, Adobe CC, User Research, Google Workspace, Cinema 4D
Tinder Community is an innovative approach to the matchmaking process that attempts to restore the notion of local communities. This social experience enables individuals to connect with a curated list of people based upon shared interests, ideals, or perspectives within their community.
Tinder saw a massive increase in activity throughout the pandemic. As the need for digital spaces to meet individuals grew, Tinder grew simultaneously. Tinder maintained the status quo, developing new features to adapt to the constant evolution. However, many people still have an unfavorable view of Tinder, with many people finding that Tinder is superficial.
Although online spaces like Tinder boomed during the pandemic, many local community spaces began to shutter with uncertain futures. And while the world is reopening over time, many local community spaces are not. We need to continue to help our real-world communities.
People have begun to look for human connection again. This time people aren't trying to live out their romances through a screen but instead face to face. But after being isolated for so long, they forgot how to interact as humans. The pressure that comes with deciding to meet in person and then deciding on the first date is always dreaded.
How can we help adventurous single people who struggle with deciding the first date while also helping to rebuild and support local communities and businesses damaged by the pandemic?
A social experience designed to bring these connections back to life and give them a space to grow. By matching users through their interests, ideas, and perspectives, Tinder provides individuals with a list of curated events based on the previously mentioned traits to engage in with their match.
Tinder Community pushes the limits to explore new ways in which technology can bring people together—beyond just connecting over mutual interests, but allowing them to engage in shared experiences that build affinity and rapport.
Tinder Community goes live within a local radius at random for a set duration.
Users will receive a notification or a pop-up when opening the app that alerts them to the ongoing event.
The primary function is a quick, easy and low stakes speed-dating game to find someone to be matched with - getting rid of selection anxiety.
Secondary function is to craft a curated list of matches based not on first appearances but mutual ideas, interests and perspectives.
The result creates longer and more meaningful interactions. Instead of bombarding the user with hundreds of profiles to sift through, they are matched with three curated matches that fit their personality type and interests.
** All users will be required to be verified
** Users will always have the option to un-match and/or report
The end goal is to strengthen communities through human connection.
Users can meet up with neighbors to engage in meaningful activities and maybe even fall in love.
The app curates an individualized events list based on mutual points of interest to allow both parties to engage in shared experiences that build a bond. Intentionally taking the pressure off of picking the date for either party.
When businesses create new events on Facebook, they can choose to be in the curated list of events. Once the event is live, the event will then appear on applicable curated lists of nearby users up until the start of the event.
The primary measure of success for this product can be measured by how many successful date requests are accepted and executed. The secondary measure of success is the difference in traffic for local businesses and communities from being featured.
Tinder Community should exist for connections and communities everywhere - not just local ones, especially considering the success of features like Tinder Passport.
For my next steps, I would expand into the digital realm and explore the possibility of a space in the Metaverse where people can interact as if they were in person. By replicating the physical events online for people who cannot physically meet in person or for long-distance connections, I hope to make the process more accessible to all. This step would also benefit local businesses by spreading their names across a greater distance.
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