About Me  |
I'm Francis Phan, a UX Product Designer
And amateur floral designer
Currently looking for my next full-time role
And some new tv, music or book recommendations
Reach out to me to find out more.

My professional experience spans crafting design systems, user interfaces, and conducting user research.

Some areas of interest include but are not limited to, immersing myself in local communities, minority culture, human connection, and the potential/ethics of AI. Most recently, I was freelancing as a web designer for several small businesses while solo-traveling around East Asia after obtaining my Master of Science in Experience Design from the VCU Brandcenter.

When I'm not sitting at my desk, you can find me
🌊 surfing whenever I get the chance
⛰️ hiking even though I'm terrified of heights
🏋🏻 trying to hit some new PR goals in the gym
Professional Experience  |
UX/UI Product Designer @ Vantage Point Consulting Inc.
2022 - 2023 | Reston, Virginia
• Developed and shipped a youth career pathways advising platform from 0 - 1, currently deployed with regional and national partners, adhering to data-driven product development requirements in collaboration with engineers, product managers, and stakeholders.
• Influenced product requirements by presenting product stories to users, teams, and stakeholders to receive feedback and identify opportunities to build on previous work.
• Designed intuitive user experiences from user research to wireframes, high-fidelity mockups, and prototypes for web platforms to achieve business, experience, and technology goals.

UI/UX Designer @ VCU Brandcenter
2021 - 2023 | Richmond, Virginia
• Partnered with art directors, copywriters, brand managers, and strategists in a simulated agency setting to conceptualize and implement immersive experiences and digital products. Successfully addressed intricate challenges for live clients, including Barclays, Oatly, Omsom, Shenandoah Joe, and Massey Made.

Visual Designer @ Virginia Commonwealth University
2021 - 2022 | Richmond, Virginia
• Led a project focusing on information architecture to update the university’s central student organization website while aligning it with university branding guidelines and UX principles.
• Assisted in developing content strategies and graphic design assets for VCU’s internal marketing team to drive student engagement at Virginia Commonwealth University across multiple channels, maximizing reach and engagement to meet business goals.

Freelance Web Designer
2020 - 2024 | Remote
• Designed visually engaging and user-friendly websites for local businesses, elevating customer awareness and engagement. Increasing total sales and product orders.
• Translated and enhanced brand identity into digital experiences, prioritizing responsive design and SEO optimization to meet each business’s unique objectives.
Education  |
Virginia Commonwealth University - Brandcenter
M.S. Business/Branding: Experience Design

Virginia Commonwealth University
B.S. Interdisciplinary Science: Professional Studies

University of Hawai’i at Mānoa
Skills + Toolkit  |
Design: UX Design, Interaction + UI Design, Wireframing, Prototyping, Design Systems, Figma, Webflow, Adobe Creative Cloud, 3D Design, Blender, Branding + Identity, Video + Photo Editing, Final Cut Pro, Miro, Accessibility Design, Graphic Design

User Research: Interviews, Surveys, QA Testing, Usability + Concept Testing, Qualitative Analysis Methods, Quantitative Data Collection, Competitive Analysis, User Journeys, Data Analysis

Miscellaneous: C/C++, Machine Learning, Jira Atlassian, App Development, Notion, Generative AI

Languages: English (Native), Vietnamese (Fluent), Spanish (Conversational), French (Conversational), Japanese (In-Progress)